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The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed, by Mr Dustin W Ruge
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The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed is a new book published by best-selling author and industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why 80% of small businesses fail and how to successfully create a sales and marketing strategy that can help get any small business professional to the top 20% in their industry. Website: www.TheTop20Percent.com
Book Endorsements From Sales Industry Leaders:
“Anyone who’s ever wanted to become a top-notch small business owner can confidently benefit from the down-to-earth knowledge in this book.” —Michael LeBoeuf, Best-Selling Author of How to Win Customers and Keep Them for Life
“It's amazing to find someone like Dustin, who has such an understanding of professional advertising.” —Larry Deutsch, Founder and President, Patient Marketing Specialists
“Outstanding! A must-read for anyone who wants a successful career as a business professional.” —Christopher Levinson, Administrator of Vititoe Law Group/Consumer Advocate
“This book is going on my ‘must-read list’ for all my new clients!” —Stephen Fairley, CEO, The Rainmaker Institute
- Sales Rank: #1155646 in Books
- Published on: 2015-10-21
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .95" w x 5.25" l, .96 pounds
- Binding: Paperback
- 420 pages
About the Author
Dustin Ruge is best-selling author and an award-winning sales and marketing professional with over twenty years of successful sales and sales management experience. Dustin's experience in sales, marketing, and business strategy ranges from technology startups to Fortune 500 companies. Dustin has been referenced in such publications as INC Magazine and is a frequent speaker at professional conferences across the nation. Working in sales and marketing for startups to many corporate industry giants has provided Dustin with unique insight into the opportunities and challenges faced by sales and marketing organizations today. Book Video:YouTube Book Overview
How to follow and/or connect with Dustin:
Website: www.TheTop20Percent.com
https://www.facebook.com/thesuccessfulsalesmanager
https://www.linkedin.com/company/the-successful-sales-manager
Google+ https://plus.google.com/+Thesuccessfulsalesmanager/
Twitter: https://twitter.com/TopSalesResults
Most helpful customer reviews
1 of 1 people found the following review helpful.
Sharp, Concise, Crisp, and to the point!
By J.T.
This is a "must read" for anyone in sales! The crisp message focused on YOU and what YOU can do to be successful is the core of Dustin's message.Every chapter will have an impact on how you sell, and how you approach every customer. "The attitude of the seller is more important than the attitude of the buyer" comes to mind every day- not just with the customers I sell to, but with my team. The step by step guide on how to close a sale in Chapter 5 has been at my desk for weeks- I read it every day! This book is a must in your toolkit to make your business successful.
1 of 1 people found the following review helpful.
Must read for any small business professional!
By Roger Dover
If you are a small business owner, this should be on your must-read list. Most small business owners today struggle with how to successfully manage all of the newer internet technology for sales and marketing and this is where this book shines. There are a lot of great sales and marketing books but none of them are as up-to-date as the technologies and techniques discussed in this book. We are already adopting many of the systems in this book for our own business.
1 of 1 people found the following review helpful.
Every Lawyer Should Read This Book!
By Amazon Customer
Dustin frequently speaks at major attorney marketing conferences about new business generation and this book encapsulates all of these topics in one place. If you have ever watched Dustin speak you will love this book, it is worth its weight in gold.
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